• Nicole Cruz

    People and Talent Executive

    Welcome to my page. I am a global People and Talent executive with over 20 years of experience across the entire employment life cycle and within various sectors--primarily B2B technology and, most recently, venture capital. I pride myself in creating people programs that help organizations achieve meaningful business outcomes by leveraging the strengths of their greatest assets--their people. I am a creative problem solver and an analytical thinker with a strong bias for action. Combining those skills, and my ability to connect with people across all levels within an organization, I have been able to successfully drive outcomes including: building a global talent intelligence program at Microsoft; scaling talent and people operations leading up to a $1.6 billion exit of a real estate technology platform company; and creating a consistent and data-backed compensation and performance model, continuous feedback, and cultural tenets for a global venture capital firm. I am not only a thought leader but also what I like to call a "thought doer" as I turn ideas into tangible outomes.

    Having led teams both big and small, I am also a caring people leader who is adept at developing my teams and creating the conditions to help them unlock their fullest potential.

  • CAREER OVERVIEW

    I have led functions for companies ranging from pre-IPO and Venture Capital to large, household names, such as Microsoft and Ernst & Young.

    broken image

    Next47

    June 2019-Present

    Vice President, Global People

     

    As a member of the executive leadership team for a multibillion AUM global venture fund with operations in California, Munich, Berlin, Paris, London, and Herzliya, I lead the people function. Aside from overseeing and directing daily people administrative topics, I and my team have successfully built a series of key foundational programs--many of which remain nascent across VC more broadly--to support creating an environment where everyone has line-of-sight to how their roles and skills directly impact the success of the firm.

     

    Major Projects To-Date:

    • Built firm-wide leveling inclusive of rubrics that outline expectations by level and function.
    • Built cash compensation, and equity (carried compensation) framework that spans across all firm levels and functions.
    • Built a global sales compensation and bonus plan for the go-to-market organization.
    • Led exercise to develop globally compliant Ts&Cs for the global sales organization.
    • Played a key lead role in creating a separate US legal entity from limited partner parent organization to enable independent decision making and programs to support recruiting and retention.
    • Improved recruiting processes and rolled out standardized practices to support high quality hiring.
    • Built out performance management process, inclusive of an annual rhythm, executive talent reviews, tool implementation, go-to-market materials, and adoption tracking.
    • Created enhanced and differentiated medical benefits offering for our US legal entity while remaining ERISA and ACA compliant with our unique relationship with our sole LP, Siemens.
    • Implemented HRIS and workflows to improve automation of tasks.
    • Drive culture-driven initiatives, including the formation of Next47's Cultural Beliefs, using design thinking principles that combine firm-wide team input, firm's strategic goals, and leadership buy-in.
    • Creation of the Next47 Culture Playbook which offers behavioral skill building tool kits and best practice sharing for individual contributors, teams, and people leaders.
    • Introduced full talent life cycle engagement surveying, analysis, and response.
    • Launched firm-wide learning series and leadership coaching to skill team members on a variety of topics including quality decision making and effective communication.
    • Lead COVID-19 response planning; adherence to unique country compliance requirements for all our sites; and keeping team members connected while working remotely.
    • Improved global new employee on-boarding.
    • In partnership with IT, built current HR tech stack and integrations--BambooHR, Greenhouse, Goodtime.io, 15Five, CultureAmp, Simply Merit, EVERFI, and Guru.
    • Advise portfolio companies on topics related to people and talent, as needed.
    broken image

    Sabbatical

    February 2018-June 2019

    Enjoyed time recharging the batteries, volunteering at my daughter's school, blogging about my baking exploits, and traveling.

     

    Professional projects:

    broken image

    Ten-X

    July 2015 – February 2018

    Vice President, People (CRE Business Division)

    (2017-2018)

     

    Reporting to the Business Division General Manager, and serving on the executive leadership team, I led the entire HR and People ecosystem--Talent Acquisition, Operations, HRBP, L&D--for Ten-X's Commercial Real Estate business.

    • Oversaw and played a hands-on role in the change management development, planning, and roll-out of two major organizational restructures.
    • Built the business unit's first-ever People Analytics report which provided a 2017 look back, and data-driven recommendations for 2018 people program investments and priorities.
    • Built the 2018 Talent and People Operations plan, with a focus on increased talent optimization.
    • Spearheaded early efforts to create a compensation philosophy and model, as well as a career development architecture for both sales and non-sales roles.
    • Oversaw the mapping of the 2018 talent development plan to support newly created roles and responsibilities.
    • Partnered closely with marketing to develop a People communications plan that aligned with the HR operating calendar, ongoing organizational changes, and culture building initiatives.

    Head of People Operations (Entire Company)

    (2017)


    I led the centralized team responsible for Ten-X's HR shared services; technology & reporting; and total rewards. We accomplished a lot as a team:

    • Moved away from a tedious Microsoft Excel-based quarterly bonus and performance review process to a streamlined experience in Workday.
    • Automated regular reporting and launched Workday HR dashboards, which provided easier access to people data.
    • Built a scalable and repeatable HR service model and data capture through ticketing and a tiered support and coverage structure.
    • Outsourced employment verifications and protected leave of absence, resulting in an average of 20+ HR hours saved per week.
    • Transitioned to an employee-centric and cost-effective immigration management platform, resulting in 25+ HR hours saved per week.
    • Successfully led 2018 benefit negotiations, resulting in $1M+ in annual savings, along with increased employee enhancements and provider-funded wellness allowances.

    Head of Talent (Entire Company)

    (2015-2017)


    Hired shortly after CapitalG's investment, I rebuilt and led Ten-X's Talent organization consisting of geographically dispersed recruiting leaders; recruiters and talent sourcers of all levels; and recruiting coordinators who successfully ramped up Ten-X, leading up to a $1.6B majority stake by THL in September 2017.

    • Rebuilt the engineering recruiting team and processes, which directly resulted in a 180 degree turnaround and the realization of aggressive quarter-over-quarter hiring targets for Ten-X's growing Technology organization.
    • Participated in the content development and roll-out of new values & behaviors to drive company culture.
    • Drove constructive assessment processes to foster the building of the company's engineering culture.
    • Partnered with executive leaders to other key staff to realize improvements in talent acquisition and talent planning.
    • Refined recruiting operations by adjusting the resourcing model; built standardized processes, including interview training and guides; and launched innovative assessment tools to assist scaling.
    • Led efforts in building skill matrices to support appropriate talent leveling and assessment.
    • Built the company's first university hiring program.
    • Hiring Results: 419 hires in 2016, 343 hires for H1 2017 (hires include full-time professional roles and part-time field and auction support)

    Q315 Corporate Shining Star Award for rapidly turning around the company's technology talent acquisition efforts.

    broken image

    Microsoft

    November 2006 – July 2015

    I am grateful to have enjoyed a long and successful run at Microsoft, where I was afforded many opportunities to broaden my portfolio of experience and to work alongside various members of Microsoft's executive leadership team.

     

    Director, Executive Talent Acquisition (Global Executive Recruiting)

    (November 2014-July 2015)

    • Worked with key cross-functional partners to define new critical talent needs, competencies, and talent pools to successfully support company transformation to a "mobile-first, cloud-first" model.
    • Closely partnered with Silicon Valley site HR leader on executive level talent and regional talent strategy issues.

    Director, Talent Acquisition (Silicon Valley Development Center)

    (April 2013-November 2014)

    • Assessed the global staffing model and its regional implications to inform future state planning.
    • Led efforts in bringing together a large cross-business group staffing community-both locally and remotely based-to maximize recruiting representation of MSV roles.
    • Owned regional workforce planning, inclusive of partnership with local leaders and HR partners to understand cross-regional talent demands to inform the creation of a localized integrated talent management strategy, as well as better awareness of external sourcing pipeline and resourcing needs.
    • Oversaw localized value proposition messaging and the continued development of supporting assets.
    • Led targeted Bay Area recruiting marketing campaign to extend Microsoft's employment brand and job openings to highly qualified talent.
    • Worked with key leaders and HR partners to inform regional charter growth opportunities that align to local talent market availability.
    • Partnered with key stakeholders-HR and engineering executive leadership-to drive planning to realize growth of MSV's university hiring program.

    Group Manager, Talent Market Insights (Office of the EVP, HR)

    (January 2012-April 2013)

     

    This was a very unique opportunity and honor where Microsoft's Executive Vice President of Human Resources asked me to develop and lead a global initiative focused on providing detailed talent-focused insights, analysis and consulting to her, along with quarterly reporting for the CEO's review.

    • Prepared and delivered a three-tier resourcing and delivery model to inform EVP's decision on initial and longer-term investment. 
    • Led the design, development, and deployment of a market intelligence portal.
    • Closely managed multiple key stakeholders, including CVPs and GMs, to realize successful rollout and hand-off.
    • Developed launch communications plan and user training materials for global HR and TA audiences and key cross-functional partners.
    • The portal not only allowed for global centralization of market intelligence across Microsoft HR, it also provided needed process efficiencies for Microsoft's Compensation organization.
    • Led v-team to ensure quarterly reporting outcomes for EVP and CEO.
    • While managing this project, I remained closely aligned to issues related to Microsoft Silicon Valley central HR and talent acquisition.

    Received Microsoft HR Excellence in Execution award for this body of work.

     

    Sr. Manager, Staffing Programs (Silicon Valley Development Center)

    (June 2010-January 2012)

    • Developed and executed upon plan to create localized value proposition messaging, which included development of a local visual identity for MSV, and socialization of our development site, businesses, and people stories through an external website, a social media strategy, event strategy, print collateral and various other promotional channels.
    • Identified opportunity gaps and built offerings to enable staffing readiness.
    • Served as interim MSV site HR leader from June 2011-October 2011, where I was responsible for orchestration of an executive visit/site all-hands, management of the local leadership forum, and day-to-day management of regional HR team.

    A few other things I managed:

    • Regional workforce planning
    • Local compensation efforts
    • Local talent and opportunity landscape work
    • University Recruiting partnership (California focused)
    • Ensuring regional inclusion for HQ-based programs and tools
    • Data analysis and forecasting
    • Critical projects that were highly confidential in nature
    • Developed and managed budget to align with business objectives and priorities

    FY12 recipient of Microsoft HR Award for Excellence in Execution.

     

    Talent Acquisition Consultant (Legal & Corporate Affairs; Corporate Finance)

    (November 2006-June 2010)

    • Recruited for Microsoft's Legal and Corporate Affairs (LCA) group. Supported all groups within LCA during tenure, with primary focus on Antitrust, Litigation, and Corporate and Regulatory Affairs.
    • On boarded and mentored new staff.
    • In partnership with L&D, developed a hiring manager training curriculum that consists of 14 on-demand podcasts.
    • Partnered with Staffing Center of Excellence (COE) team to create and deliver new internal candidate staffing procedures across US staffing. Additionally, led LCA efforts with COE to develop standardized, competency-based interview questions to be used across the LCA organization.
    • Partnered with UW Statistics program students to test assumptions of key characteristics of successful hires.
    • As of January 2010, I also supported Microsoft's Corporate Finance Groups: Treasury, Tax, RE&F, Business Excellence, Financial Planning & Analysis, and Corporate Strategy.

    Recipient of two Microsoft HR Awards--Excellence in Collaboration and Excellence in Execution--as well as two Microsoft Gold Star Awards for exceptional execution-one of which was awarded by a CVP within the Corporate Finance organization.

    broken image

    Ernst & Young

    June 2003-November 2006

    Senior, Talent Acquisition

    • Recruited senior and management staff for Ernst & Young's AABS, BRS, TAS service lines.
    • Built and launched a nationwide internal marketing campaign to promote the firm's employee referral program.
    • Partnered with West Coast recruiting leader to operationalize an international recruiting pilot that evolved into a larger program for the firm.
    • Served on project team responsible for the customization and rollout of Taleo applicant tracking system and new internal recruitment processes.
    • Developed junior staff.
    broken image

    Various Recruiting and HR Consulting Roles

    June 1999-October 2004

    After spending a successful year in an agency recruiting environment, I provided recruiting and human resources management services to a variety of Silicon Valley companies, including early stage startups. Industries covered: Internet technology, wireless technology, and architecture.

    Responsibilities varied by client, but included:

    • Full life-cycle recruiting
    • HR auditing
    • Benefit plan creation and management
    • Authoring employment policies
    • Immigration
    • Employee relations
    • 401(k) and retirement plan management
    • Multi-state payroll
    • HRIS implementation
    • Terminations/RIFs

    Companies included:

    • ConsultNet (Acquired by TekSystems)
    • UltraDNS (acquired by Neustar)
    • Group4 Architecture
    • PNS Communications
    • Arraycomm
  • Education

    broken image

    Mississippi State University

    Bachelor's, Psychology

    Magna Cum Laude

    Psi Chi Honor Society

  • Recommendations

     

    broken image

    Lisa Brummel

    Former CHRO at Microsoft,

    Co-Owner of WNBA's Seattle Storm

    (former executive partner/client)

    Nicole is a creative and talented leader. She and I worked together on a number of projects at Microsoft and I found her skills in project management and people engagement to be exceptional. She can work through all levels of an organization as a valued business partner and strategic talent manager. She is a brand-builder, a practical project leader, and a passionate (and fun) team member.

    broken image

    Paul Patterson

    Chief Revenue Officer

    Branch.io

    (former executive leadership team peer)

    Nicole and I worked together closely to create the GTM function at Next47. While, of course, the day to day was managed well, more importantly, Nicole was a strategic thought partner in designing the organization, getting the right people in place and driving culture through out the organization. Nicole's partnership made me a better leader of my team and I would work with her again in a heartbeat.

    broken image

    Chris Galy

    Former Chief People Officer Couchbase

    (former manager)

    Nicole brings a trio of unique capabilities that make her a special human resources executive – strategic business and organizational acumen; deep operations and execution chops; and an insanely strong creative disposition. That said, possessing these capabilities and doing amazing things with them are two different things. She has them and can do.

    broken image

    Sabrina Guttman

    Managing Partner and Global Tech Practice Leader

    FINN Partners

    (former executive leadership team peer)

    I had the pleasure of working with Nicole at Next47 where we collaborated closely on employee communications and several change management projects. Nicole is a great combination of passionate and strategic. She knows what it takes to create a high performance culture, and understands how to recruit and retain top-notch talent. She's also a great colleague, always there to lend a hand or an ear.

    broken image

    Ravi Keswani

    President, Technology

    Freedom Financial

    (former executive partner/client)

    Nicole did a fantastic job of creating a well-oiled TA organization that delivered. The results from her efforts in building and setting up the Talent organization surpassed my expectations early on.

    broken image

    Kevin Francis

    Director, Talent

    Lark Health

    (former direct report)

    Nicole is a great leader, who provided vision and created an environment where we could succeed! She is a great sounding board, and provided both strategic and tactical advice to help us accomplish our goals. When faced with challenges, she provided our team the direction and support to help us successfully navigate to great outcomes. Bottom line, she knows how to drive results through others!

  • broken image

    Annual People Report, 2018

    Fifteen-page year-end summary of People Team performance and broader organizational people data insights, trends, and data-driven recommendations for future targeted initiatives.

    broken image

    Design Thinking For Talent Leaders, 2017

    Co-built presentation content and facilitated a design thinking session at the Talent Tech Next conference.

    broken image

    Interviewing The Ten-X Way, 2016

    Work consisted of by a complete behavioral interviewing training curriculum and interviewer toolkit. Goal was to not only assess talent for role skills, but against Ten-X's cultural tenets.

    Microsoft Silicon Valley Campaign, 2014

    Targeted Bay Area outreach across a variety of media channels, drawing an estimated 70,000 unique visitors to Bay Area website and careers pages over a 2.5 month period.

     

    Secured executive sponsorship, and led project strategy, discovery, cross-functional project team, vendor selection and management.

    Microsoft Silicon Valley Girl Geek Dinner, 2014

    Women in Technology Outreach & Recruitment Event. Influenced key Microsoft leaders, including EVP, HR and CXO, to serve as keynote speakers. Welcomed around 400 attendees, with a waitlist of an additional 600.

    Microsoft Silicon Valley Brand Project, 2012

    Candidate Value Proposition Messaging & Supporting Materials

     

    Led project strategy, discovery, project team, vendor selection and management.

    Microsoft Silicon Valley Inaugural Girl Geek Dinner, 2011

    Event to engage and recruit women engineers. Partnered with key and influential Microsoft leaders, including the GM of Xbox Games Studio, to serve as speakers and event participants. Welcomed around 350 guests.

    broken image

    Microsoft Silicon Valley Brand Project, 2011

    Led project strategy, discovery, project team, vendor selection and management. Goal: development and socialization of Microsoft Silicon Valley's candidate and employee value propositions. Branding extended throughout the entire candidate>employee lifecycle from recruitment events and outreach; career site with brand-themed employee story telling; through on-boarding and office/environmental.

  • More About Me

    Where you can follow both my work and play.

    broken image

    LinkedIn

    broken image

    Instagram (My Hobby)

    broken image

    Website (My Hobby)

  • Contact Me

    Looking to network? Collaborate? Need consulting or advisory help? Do you want to tell me about a can't-miss job opportunity? Do you just want to say hello? You can do all of those things below, and your message will make it to me right away!